Media Training: How to Speak To The News Media Effectively

This course is for any expert or business person who has to face the news media. You will learn how to look comfortable, confident and relaxed on camera, how to create a simple, 3-part message, how to answer questions in a strategic manner and how to create and speak in sound bites. Caution, you need to be willing to video record and review yourself speaking on camera or you won't benefit from this course.

Pre-requisites for the course :

• A webcam or smart phone that captures video

What is the target audience?

• Business executives
• Authors
• Experts
• Civic Leaders

Course Content :

SECTION 1: Overview and Goals for Media Training

• What are your Media Training goals?

SECTION 2: How to Look Your Best On Camera

• How to Look Your Best on TV - Overview
• How to Apply Makeup for TV Interviews
• How to Sit for TV Interviews
• How to Smile for TV Interviews
• How to Use Your Eyes During a TV Interview
• How to Move Your Head for Video Interviews
• How to Move Your Body for TV Interviews
• How to Move Your Hands for TV Interviews
• How to Sit in Your Chair for TV Interviews
• How to Stand for TV Interviews
• How to Dress for TV Interviews
• Video Record and See Your Improvement
• How to Critique Your Own Video Performance

SECTION 3:Messaging

• How to Frame a Media Message
• A Media Message Answers all Basic Questions
• Media Messages Must be Interesting to Reporters
• Media Messages Must Resonate with Media Audience
• Your Media Message Needs to Benefit You
• Three is the Perfect Number of Media Messages
• Media Messages using a Venn Diagram
• Have a Positive Media Message
• Add Quantifiable Results to Your Media Message
• What Problem are you solving, Media Message
• Assignment - Create your own Media Message

SECTION 4: Answering Questions in a media Interview

• How to Answer Questions in a Media Interview Overview
• Answer One Question at a Time
• Keep Your Eyes on Your Message Points
• Do Not Repeat Negative Words from a Reporter
• Tell Reporters 'I Don't Know'
• Always Be Moving toward Your Message Points
• Give Brief Answers to Tough Questions
• Aim for All Three Messages In Every Answer
• Re-Write the Reporter's Questions in Media Interviews
• Don't Add One more thing at the End of the Interview
• Don't try to Control the Interview
• Practice Answering Questions

SECTION 5:Speaking in Sound Bites

• What is a Sound Bite Overview
• Sound Bites Bold Action Words
• Sound Bites Reporters Love Cliches
• Sound Bites Emotion
• Sound Bites Give Specific Examples
• Sound Bites Absolutes
• Sound Bites Attacks
• Sound Bite Tools Humor
• Sound Bite Tools Rhetorical Questions
• Sound Bite Tools Analogies
• Sound Bite Tools Pop Culture References
• Three Easiest Sound Bite Tools
• Reflections on Sound Bites
• The 5 Outcomes of Every Media Interview
• Sound Bite Homework
• More Sound Bite Practice
• Final Interview Practice
• Conclusion

SECTION 6: BONUS VIDEOS

• How to Eliminate Nerves Before TV Interviews
• How to Tell if Your Media Interview Was Effective
• If You Forget What to Say During a TV Interview
• Should You Wear Glasses for a TV Interview
• How to Look Good for Your Skype Video Interview
• How to Make a YouTube Video Via Webcam
• What is Media Training?
• 5 Step Walker Method for Media Training
• Should you take beta-blockers or alcohol before TV Interviews
• How to Speak Into a Microphone
• How to Think on your Feet for Media Interviews
• Crisis Communications, How to Talk to the Media
• Emergency Preparation for Media Interviews
• Media Interviews, How to Get the Questions in Advance
• Media Stars Enjoy Interviews
• Worst Television Interview Ever!
• How to Give a Great Radio Interview Over the Phone
• Top Three Media Interview Mistakes
• What if You Hate Your Voice for Media Interviews
• How to do a Satellite TV Interview
• What Makes Great Media Communicators Great
• How to Use a TelePrompTer for TV Newscasts
• Never say 'No Comment' the the Media
• How to avoid saying uh and um on TV interviews
• What is the Difference Between Mediocre Media Training and Great Media Training
• How to Stall a Reporter During an Interview
• What Ground Rules Should Media Interviews Have
• Should You Memorize Your Media Messages for TV Interviews
• What Equipment do you need to Conduct a Media Training
• What is the Best Video Camera for Making Internet Videos
• Media Skills are Learned, not Bred
• Which Media Form, Radio, TV, Text is most effective
• Media Training Tips for Talk Radio
• What if a Reporter Misquotes You
• How to Brainstorm Media Messages
• What to do if Reporters are stupid, lazy or dumb
• Don't Wait for Reporters to Ask Questions
• How to Turn Sound bites on and Off
• How and When to be a Sound Bite Machine
• Media Interview Tips, Return Reporters' Phone Calls
• Never Act Defensive in a Media Interview
• Don't lie to the media | Media Training
• How to Stall for Time if a Reporter Calls
• When to Speak Off the Record with Reporters
• Don't Time Stamp Your Media Answers

SECTION 7: BONUS MATERIALS

• Media Training: A Complete Guide
• Media Training A to Z