Tj Walker
Crisis Communications: How to Survive a Crisis in the Media
How to shape and control your media message at the worst possible time
Self paced
tutorials
You will learn how to prepare and deliver messages to the media in a time of crisis. How to plan for press conferences, media statements, messages and sound bites will be covered. Why it is essential to prepare for a crisis before you know when or what the crisis will be. Crisis communications requires a plan that covers every aspect of message development, rehearsal and media management. This course is ideal for CEOs, PR managers, crisis managers, and anyone who is responsible for the reputation of an organization.
Pre-requisites for the course :
- Video Camera (cell phone or webcam will work)
- CEOs
- CFOs
- Business owners
- Political leaders
- PR executives
- risk managers
- crisis managers
- Investor relations executives
SECTION 1: How to Handle a Media Crisis
- Overview
- Creating Your Message
- Distributing Your Message
- The Biggest Crisis Blunders to Avoid
- Practice on Video
- Feedback
- Final Tips
SECTION 2: Bonus Materials
- Media Training A-Z
- Media Training Success
- The Epic Disasters of BP
Language of instruction: English
- Over 10 lectures and 4.5 hours of content!
- Being able to Manage Crisis Communications
- Know how to appear Confident on Camera
TJ Walker is the founder of Media Training Worldwide and has been conducting media trainingworkshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall StreetJournal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the ReutersInsider Network and has written for the Huffington Post. A frequent network news communicationsanalyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox NewsChannel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV,Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also theproducer/host of The TJ Walker News and Comment Channel on YouTube which has thousands ofsubscribers and millions of views.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Schedule & Syllabus
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