Tj Walker
Crisis Communications Training for Oil and Gas Executives
Oil and gas executives will learn step-by-step what to do with the news media before a crisis hits
Self paced
tutorials
Crisis Communications Training for Oil and Gas Executives
This course is for oil and gas executives who may have to face the media during a crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this crisis. You can learn from their mistakes.
TJ Walker has conducted media training and crisis communications training workshops for oil and gas executives from the Middle East to Texas to around the world. He will give you real world examples on exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as guilt of negligence and environmental law breaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"
You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course
What are the requirements?
- video recorder on cell phone, tablet or computer
What am I going to get from this course?
- Over 45 lectures and 2 hours of content!
- Maintaining your reputation during a crisis
- Looking confident and comfortable during a news conference
- Framing crisis messages
- Answering tough questions from reporters
- Speaking in sound bites
- Rehearsing for crisis communications events
- Developing a crisis management plan
What is the target audience?
- Oil executives
- Gas executives
- Energy executives
- Crisis Managers
- Public Relations Executives
- CFOs
- CMOs
Curriculum
Section 1: Why planning for a crisis is crucial
1) Overview
Section 2: Messaging
2) How to Frame Your Message
3) A Media Message Answers all Basic Questions
4) Media Messages Must be Interesting to Reporters
5) Media Messages Must Resonate with Media Audience
6) Your Media Message Needs to Benefit You
7) Three is the Perfect Number of Media Messages
8) Media Messages using a Venn Diagram
9) Have a Positive Media Message
10)Add Quantifiable Results to Your Media Message
11)What Problem are you solving? Media Message
Section 3: Answering Questions and Hold Press Conferences
12) How to Answer Questions
13) More basics on How to Answer Questions in a Media Interview
14) Biggest Blunders to Avoid
15) Answer One Question at a Time
16) Keep Your Eyes on Your Message Points
17) Do Not Repeat Negative Words from a Reporter
18) Tell Reporters 'I Don't Know'
19) Always Be Moving toward Your Message Points
20) Give Brief Answers to Tough Questions
21) Aim for All Three Messages In Every Answer
22) Re-Write the Reporter's Questions in Media Interviews
23) Don't Add One more thing at the End of the Interview
24) Don't try to Control the Interview
Section 4: Sound Bites and Quotes
25) Oil and Gas Sound Bites
26) What is a Sound Bite?
27) Sound Bites: Bold Action Words
28) Sound Bites: Reporters Love Cliches
29) Sound Bites: Emotion
30) Sound Bites: Give Specific Examples
31) Sound Bites: Absolutes
32) Sound Bite Tools: Attacks
33) Sound Bite Tools: Humor
34) Sound Bite Tools: Rhetorical Questions
35) Sound Bite Tools: Analogies
36) Sound Bite Tools Pop Culture References
37) Three Easiest Sound Bite Tools
38) Reflections on Sound Bites
Section 5: Final Preparations
39) How to Rehearse in 60 Seconds or Less
40) Feedback
41) Conclusion and Final Tips
Section 6: Bonus Section
42) The Epic Crisis Communications Disasters of BP
43) Lecture from Liaqat Amin Satti
44) Media Training A to Z
45) Media Training Success
Language of instruction: English
- Over 45 lectures and 6 hours of content!
- Maintaining your reputation during a crisis
- Looking confident and comfortable during a news conference
- Framing crisis messages
- Answering tough questions from reporters
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting media training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host of The TJ Walker News and Comment Channel on YouTube which has thousands of subscribers and millions of views.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Schedule & Syllabus
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