This course is specifically for Democratic candidates running for public office in the United States. Candidates will earn how to develop a stump speech, hold press conferences, speak to live audiences and the media. Additionally, they will learn how to defend themselves form Republican attacks. The course will cover every aspect of developing messages, answering reporters' questions and speaking in sound bites. You will learn how to be a better candidate through this course. You will learn all the essential elements of media training, public speaking and presentation trainng.
What are the requirements?
- video recording cell phone, tablet or computer
What am I going to get from this course?
- Over 116 lectures and 12.5 hours of content!
- Developing a campaign message
- Communicating through the media
- Speaking in sound bites
- Building a stump speech
- Responding to attacks
What is the target audience?
- Democratic candidates for public office
- Democratic elected officals
- Campaign managers
- Press secretaries
- Liberal political activists
Section 1: Overview
1)Why are you running for Office?
2)Running Against Republicans
3)Running Against an Incumbent
Section 2: Public Speaking
5)The Stump Speech
6)Brainstorm Every Topic and Message for Your Speech
7)How to start a speech
8)What is Your Water Cooler Message?
9)You Must Communicate with the Head and the Heart
10)Spell Out Benefits for Your Audience
11)Don't Make Your Speech a Data Dump
12)Writing a Speech
13)How Many Points Should Your Presentation Cover?
14)Magical Phrase for Every Speech
15)How to Start a Speech with an Icebreaker
16)What to Do if You Don't Like Your Voice
17)How to Speak with Confidence
18)How to Give a Formal Speech
19)How to Put Your Audience at Ease
20)How to Close a Speech
21)How to Pace a Speech
22)How to Prepare a Speech
23)Tell 'em what I'm gonna tell 'em, tell 'em
24)Public Speaking Rules You Should Never Break
25)How can I find out whether my presentation worked
26)Should I Rehearse My Speech and for how long?
27)How to Eliminate Nervousness for public speaking
28)How Not to be like Rick Perry
29)What to Do if You're Losing Your Audience
30)How to Handle a Heckler
31)How to Handle Questions from the Audience
32)Should I read my speech so that I don't make any mistakes?
33)How do I remember what to say in a presentation?
34)How to Prepare and Use Notes in a Speech
35)How to Stop Saying Um and Ah when You Speak
36)Why You Should Never Memorize a Speech
37)How to Make a Speech Powerful and Persuasive
38)How to Speak in Front of a Big Crowd
39)What if You are asked a question You Can't Answer?
40)Should I warn my audience I will be boring?
41)A Positive Attitude for Public Speaking
42)If my allotted speaking time is cut, what should I eliminate?
43)How to Move around while Making a Speech
44)How to Make Eye Contact with Your Audience
45)How to to Use a Teleprompter
46)How to Give a Motivational Speech
47)How to Sound Conversational in a Speech
48)How to Recover from Making a Mistake in a Speech
49)How to Make Prepared Remarks as Good as Your Q and A
50)What to Do with Your Hands when Making a Speech Public Speaking
51)Have a Public Speaking Improvement Plan
52)How to Use a Lectern or Podium When Giving a Speech
Section 3: Public Speaking - How to Tell Stories
53)Stories Are the Most Important Part of Great Speeches
54)Message Drives Stories
55)What is the setting for Your Story?
56)What Characters and Conflicts are in Your Story?
57)Your Speaking Stories Must Contain Dialogue
58)Share Your Emotions When telling Your Stories
59)Your Story Must have a Resolution
60)Don't Tell Stories, Instead Re-Live Stories
62)What are Your Speech Goals?
63)Public Speaking Conclusion
Section 4: Speaking to the Media
64)Dealing with the Media
65)Responding to Attacks
Section 5: Media Training - How to Look Your Best on Camera
66)How to Look Your Best on TV Overview
67)How to Apply Makeup for TV Interviews
68)How to Sit for TV Interviews
69)How to Smile for TV Interviews
70)How to Move Your Head for Video Interviews
71)How to Use Your Eyes During a TV Interview
72)How to Move Your Body for TV Interviews
73)How to Move Your Hands for TV Interviews
74)How to Sit in Your Chair for TV Interviews
75)How to Stand for TV Interviews
76)How to Dress for TV Interviews
Section 6: Media Training - Messaging
77)How to Frame a Media Message
78)A Media Message Answers all Basic Questions
79)Media Messages Must be Interesting to Reporters
80)Media Messages Must Resonate with Media Audience
81)Your Media Message Needs to Benefit You
82)Three is the Perfect Number of Media Messages
83)Media Messages using a Venn Diagram
84)Have a Positive Media Message
85)Add Quantifiable Results to Your Media Message
86)What Problem are you solving?
Section 7: Media Training - How to Answer Questions
87)How to Answer Questions in a Media Interview
88)Answer One Question at a Time
89)Keep Your Eyes on Your Message Points
90)Do Not Repeat Negative Words from a Reporter
91)Tell Reporters 'I Don't Know'
92)Always Be Moving toward Your Message Points
93)Give Brief Answers to Tough Questions
94)Aim for All Three Messages In Every Answer
95)Re-Write the Reporter's Questions in Media Interviews
96)Don't Add One more thing at the End of the Interview
97)Don't try to Control the Interview
Section 8: Media Training - Sound Bites
98)What is a Sound Bite? Overview
99)Sound Bites: Bold Action Words
100)Sound Bites: Reporters Love Cliches
101)Sound Bites: Emotion
102)Sound Bites: Give Specific Examples
103)Sound Bite Tools: Attacks
104)Sound Bites: Absolutes
105)Sound Bite Tools: Humor
106)Sound Bite Tools: Rhetorical Questions
107)Sound Bite Tools: Analogies
108)Sound Bite Tools Pop Culture References
Section 9: Conclusion
Section 10: Bonus
112)How to Speak Like Barack Obama
Language of instruction: English