How to Create Winning Messages
This "How to Create Winning Messages" course will teach you how to go from 50 or 100 interesting messages down to your three most important messages. The key to mastering media interviews is not necessarily knowing the answer to every question, but having a coherent message thought out in advance of the interview. This course will teach you specifically how to come up with messages that satisfy you, the media and the audience. Specific screens will be used to eliminate bad messages.
What are the requirements?
- You will need to be able to record your messages on video using a cell phone or webcam
What am I going to get from this course?
- Over 19 lectures and 2 hours of content!
- Create winning media messages
- Formulate talking points
- Eliminate fluff from media messages
What is the target audience?
- Public Relations executives
- Marketing executives
Section 1: Introduction
Section 2: Creating Messages
3)How to Frame a Media Message
4)A Media Message Answers all Basic Questions
5)Media Messages Must be Interesting to Reporters
6)Media Messages Must Resonate with Media Audience
7)Your Media Message Needs to Benefit You
8)Three is the Perfect Number of Media Messages
9)Media Messages using a Venn Diagram
10)Have a Positive Media Message
11)Add Quantifiable Results to Your Media Message
12)What Problem are you solving, Media Message
13)Assignment - Create your own Media Message
Section 3: Testing Messages
14)Test on Yourself
15)Test on Others
Section 4: Conclusion
Section 5: Bonus
18)Bonus Reading Media Training Success
19)Bonus Reading Media Training A to Z
Language of instruction: English