This "How to Hire a PR Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best public relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new PR campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way.
About the trainer
TJ Walker does not own or work for a PR firm. Therefore the advice in this course is not a thinly disguised plug for any one PR firm. In his role as a media trainer and senior media strategist, Walker is frequently asked by major corporations, governments and NGOs around the world to help in the process of PR firm selection.
What are the requirements?
Students need to have given some thought to a monthly PR budget
What am I going to get from this course?
Over 14 lectures and 44 mins of content!
Select the right PR firm for your organization
Narrow the field of PR firms to Inteview
Find out of a PR firm is the right fit for you
What is the target audience?
This course is for individuals or organizations that have decided they want to hire a PR firm and already have a budget allocated for services
Section 1: Overview
Section 2: Meetings
6)Give Budget Guidance
8)More Meeting Notes
Section 3: The Relationship
12)How to Work with the PR Firm
Section 4: Conclusion
Language of instruction: English