In this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.
This course will teach you four main skills:
1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera.
2. How to shape a three-part, thirty second media message for each interview.
3. How to answer reporters' questions in a strategic, focused manner.
4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story.
TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.
What are the requirements?
- You will need to record yourself on video using a cell phone, tablet or webcam
What am I going to get from this course?
- Over 59 lectures and 5.5 hours of content!
- Represent a Government Agency or division in front of the media
- Serve as a media spokesperson for a government agency
- Handle a press conference
- Speak in sound bites
What is the target audience?
- Government officails, press spokespersons, and public information officers
Section 1: Overview
Section 2: How to Look Your Best On Camera
2)How to Look Your Best on TV - Overview
3)How to Apply Makeup for TV Interviews
4)How to Sit for TV Interviews
5)How to Smile for TV Interviews
6)How to Use Your Eyes During a TV Interview
7)How to Move Your Head for Video Interviews
8)How to Move Your Body for TV Interviews
9)How to Move Your Hands for TV Interviews
10)How to Sit in Your Chair for TV Interviews
11)How to Stand for TV Interviews
12)How to Dress for TV Interviews
13)Video Record and See Your Improvement
Section 3: Messaging
16)How to Frame a Media Message
17)A Media Message Answers all Basic Questions
18)Media Messages Must be Interesting to Reporters
19)Media Messages Must Resonate with Media Audience
20)Your Media Message Needs to Benefit You
21)Three is the Perfect Number of Media Messages
22)Media Messages using a Venn Diagram
23)Have a Positive Media Message
24)Add Quantifiable Results to Your Media Message
25)What Problem are you solving, Media Message
26)Assignment - Create your own Media Message
Section 4: Answering Questions in a media Interview
27)How to Answer Questions in a Media Interview Overview
28)Answer One Question at a Time
29)Keep Your Eyes on Your Message Points
30)Do Not Repeat Negative Words from a Reporter
31)Tell Reporters 'I Don't Know'
32)Always Be Moving toward Your Message Points
33)Give Brief Answers to Tough Questions
34)Aim for All Three Messages In Every Answer
35)Re-Write the Reporter's Questions in Media Interviews
36)Don't Add One more thing at the End of the Interview
37)Don't try to Control the Interview
Section 5: Speaking in Sound Bites
39)What is a Sound Bite Overview
40)Sound Bites Bold Action Words
41)Sound Bites Reporters Love Cliches
42)Sound Bites Emotion
43)Sound Bites Give Specific Examples
44)Sound Bites Absolutes
45)Sound Bites Attacks
46)Sound Bite Tools Humor
47)Sound Bite Tools Rhetorical Questions
48)Sound Bite Tools Pop Culture References
49)Three Easiest Sound Bite Tools
50)Reflections on Sound Bites
51)The 5 Outcomes of Every Media Interview
52)Udemy Sound Bite Homework
53)Sound Bite Practice
55)Final Interview Practice
Section 6: Conclusion
Section 7: Bonus Reading
58)Media Training A to Z
59)Media Training Success
Language of instruction: English