Tj Walker
Crisis Communications Training for Airline Executives
Time to prepare how to look confident in times of crisis and how to get the right message out
Self paced
tutorials
Imagine that one of your airline's planes has gone missing and you must explain thing to the world's news media. It's not a pleasant situation, but you appear confident, you have a straightforward message and reporters are satisfied that you have been transparent and helpful. Wouldn't it be great to know that no matter how awful the crisis is, you can always speak to the media in a way that you convey confidence and can communicate the facts as they are known at that moment?
In this Crisis Communications Training for Airline Executives course, you will learn the following:
*How to prepare messages (in advance) for any airline crisis
*How to make the media realize you are being transparent and helpful
*How to avoid the common blunders made by other airline executives in times of crisis
*How to answer tough questions in times of crisis
*How to speak in sound bites and get the quotes you want
This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.
The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.
What are the requirements?
- Students will need to record themselves speaking using a cellphone camera or webcam
What am I going to get from this course?
- Over 19 lectures and 2 hours of content!
- Manage a crisis in case of an airline disaster
- Create crisis message points
- Develop and deliver sound bites
- Rehearse on video to prepare for crises
What is the target audience?
- This is for airline executives who must be prepared to speak to the media in the event of a crisis
Language of instruction: English
- Manage a crisis in case of an airline disaster
- Create crisis message points
- Develop and deliver sound bites
TJ Walker Media Training Bio
TJ Walker is the founder of Media Training Worldwide and has been conducting media training workshops and seminars since 1984. Walker has trained Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Super Bowl winners, U.S. Senators, Miss Universes and Members of Parliament.
His book, "Secret to Foolproof Presentations" was a USA Today #1 Bestseller, as well as a Wall Street Journal, and Business Week Bestseller. Walker is a also a regular contributor to Forbes and the Reuters Insider Network and has written for the Huffington Post. A frequent network news communications analyst, Walker has made more than 1000 network TV and radio appearances on CBS, ABC, Fox News Channel, MSNBC, CNN, Bloomberg TV, Al Jazeera, NBC, CCTV, Fox Business, Russia Today, HLN, TrueTV, Comedy Central, Sirius and NPR. In 2009, Walker entered the Guinness Book Of World Records for most talk show appearances ever in a 24 hour period.
Walker is also the author of "Media Training A-Z" and "Media Training Success." Walker is also the producer/host of The TJ Walker News and Comment Channel on YouTube which has thousands of subscribers and millions of views.
Walker was a merit scholar at Duke University where he graduated magna cum laude. He has lectured or conducted trainings at Yale University, Columbia University and Princeton University.
Schedule & Syllabus
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