magine that every time you speak to a healthcare reporter, you get the exact message and even the exact quotes you wanted in the final story. Wouldn't it be great if your medical expertise got into the final story without any distortions?
In this Media Training for Doctors and Healthcare Professionals course, you will learn the following:
*How to look your best on camera
*How to shape a media message
*How to answer health reporters' questions
*How to speak in sound bites
*How to get the exact quote you want in the final story
This course is delivered primarily through spoken lecture. Because the skill you are learning is speaking related, it only makes sense that you learn through speaking.
The skill you will learn in this class is not primarily theoretical or academic. It is a skill that requires physical habits. That is why you will be asked to take part in numerous exercises where you record yourself speaking on video, and then watching yourself. Learning presentation skills is like learning how to ride a bicycle. You simply have to do it numerous times and work past the wobbling and falling off parts until you get it right.
What are the requirements?
- Students will need to record themselves speaking using a cellphone camera or webcam
What am I going to get from this course?
- Look comfortable and confident on TV
- Create media messages
- Answer reporters' questions
- Speak in sound bites
- Get the exact quotes you want in stories
What is the target audience?
- Doctors and medical professionals who face the media
Language of instruction: English